Elevate your impact.

Design of EDO/ IPA marketing strategy

• Marketing plans
• Coordination of website redesign, video production, and PR vendors
• HubSpot implementation
• Social media optimization and planning
• Content development
• Collateral development

Marketing training

Training should be effective, dynamic, and practical. With years of experience as both a digital marketing expert and university professor, Alissa knows how to offer customized content to help your team maximize the effectiveness of marketing tactics to generate leads, nurture prospects, retain clients, and enhance your brand. Popular topics include:

• Online and offline options
• Next/ best practices in economic development marketing
• Understanding and using your value proposition
• Optimizing social media
• Strategic use of LinkedIn for business development
• Strategies for attracting foreign and domestic investment
• Tactics to build rapport with and support existing businesses
• Maximizing the use of interactive web data tools
• Strategic use of analytics
• Marketing for lead generation –
• Strategies for email marketing,
• Turbocharging your e-newsletters
• Marketing tactics to get the most out of trade shows

Design and hosting of webinars

Webinars are a fabulous way to engage prospects and stakeholders online AND create excellent video content you can leverage in other ways.

• Planning content, design of slide decks, hosting, presentation and moderation
• Editing video recording
• Assistance in using content for website, social media, proposals, and more

Development of effective marketing collateral

Marketing materials for economic development and investment promotion agencies must be clear, polished, and attention-getting to generate and nurture leads. Every element must be linked to your value proposition and showcase your unique advantages. Talk to us about your content strategy.

• White papers
• LinkedIn articles
• Flyers
• Brochures

Research & Reports

The research, analysis, and writing of reports require expertise, detailed knowledge of economic development, and the ability to synthesize this material into clear, polished, and effective reports.

• Meet with your team to understand your needs
• Research and data collection
• Synthesis of materials
• Delivery of final report
• Follow-up