Back in October, I found myself at an IEDC networking event, chatting with a lead designer for one of the premier website-building agencies in economic development. I had introduced this agency to one of my consulting clients, a large EDO, which hired them for a major website redesign after an intense evaluation process. Over drinks, I described my unique position as an interim marketing strategy lead for the client. I helped them get all the right pieces, processes, and people into place to eventually carry on without me.
I see, he said, nodding, you’re like a general contractor for digital marketing.
YES! That was exactly it. It was a perfect way to describe the unusual skillset and services I’ve provided for some of my clients.
When you do an extensive renovation, you bring in a GC to manage the trades and sub-trades, from plumbing and electricity to tiling and painting. This person coordinates all this work, ensuring the very best specialists are brought on for each task, and makes sure it happens on time and on budget.
Why do you need a general contractor for your marketing strategy?
Optimizing digital strategy for an economic development organization or other B2B also involves dealing with numerous data and tech providers (the trades and sub-trades), establishing a timeline, handling communications for stakeholders, training the internal team to make the most of their new approach and new tools, and bringing it all together for the budgeted amount. Even with a seasoned marketing lead in your organization, that can involve a lot of additional work, time, and avoidable missteps.
That’s where I come in as your digital marketing GC.
As your strategy consultant, I’ve got extensive experience doing the necessary analysis to help determine your organization’s needs. Consequently, I can lead your team in reviewing or reworking your value proposition and then define the steps, tools, and timeline to pull it together. I’ve helped numerous organizations deal with all the vendors clamouring for their business, and I can help you navigate offerings with a clear decision matrix.
Most importantly, I will provide your organization with a clear path forward with your new tech tools, website, and organizational tasks. This ensures you are prepared to meet or exceed your objective. As a general contractor for digital marketing, I’ll oversee the effective rollout of your strategy with an eye for both the big picture and the many small details that make a difference.
Let’s chat about ways to “renovate” your EDO’s digital marketing strategy.
