Category: Strategy
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Three ways Canadian EDOs can boost interprovincial trade & support businesses
Canadian economic development professionals nationwide are looking for practical ways to support their businesses and area economies. One of the most obvious ways to do that is to bolster and improve trade across provincial and territorial boundaries. This makes sense for many reasons, regardless of U.S. trade policy, and is one important way businesses across… Read more
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Crafting personas: The critical AI use tip you may be missing
If you plan to use AI tools to generate copy meant for human eyes, you must spend a little time crafting your AI persona. This takes a little bit of time at the front end, but you will get results that are so much more authentic and effective. Once you have crafted something that works,… Read more
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How to prepare your EDO’s tactical tariff toolkit
The current uncertainty around tariffs between the United States, Canada, Mexico and other countries has been a source of serious concern for economic developers everywhere. This article outlines tactics to help economic development professionals guide their communities through uncertainty and trade disruptions. Read more
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Do you need a general contractor for digital marketing?
When you do an extensive renovation to your house, you bring in a GC (or act as your own) to deal with all the trades and sub-trades, from plumbing and electricity to tiling and painting. The same is true for optimising your organization’s marketing strategy. Read more