Book: Economic Development Marketing and Priorities

Anatalio Ubalde & Alissa Sklar, Ph.D.
New York: Financial Times, 2024

Economic Development in the 2020s: Navigating Transformation and Growth

The 2020s have ushered in a new era of economic development marked by unprecedented transformation. The COVID-19 pandemic has reshaped work practices, business operations, and the strategies used to drive economic growth.

Key Insights from the Third Edition

This comprehensive update offers:

• Fresh survey data from economic developers and corporate site selectors
• Longitudinal analysis spanning a decade of industry trends
• Current priorities and strategies of today’s economic developers
• Digital Marketing vs. Traditional Approaches
• Explore how communities are leveraging various marketing channels:
• Effectiveness of digital platforms
• Role of traditional marketing avenues
• Budget allocation strategies
• Site Selector Perspectives

Gain valuable insights into the most impactful EDO marketing techniques and critical information sources for decision-making.

Essential Resource for Professionals
Whether you’re an economic developer, policymaker, or business leader, this edition analyzes industry trends and
practical strategies for navigating the changing landscape. Discover what lies ahead in the years ahead and learn about the practices most likely to help you thrive.